TraceyLangdale
August 6, 2020
Here’s a quick guide to help you select a killer name for your product or brand. The basics: a regret minimisation framework You may want to […]
March 31, 2020
With the changing nature of the global health crisis impacting our lives in different ways every day, it’s difficult to write a post and give it […]
January 31, 2020
Branding is all about communicating the essence of your company, your products or your services to your target market. Colour is the very first design element that […]
October 30, 2019
To rebrand or refresh? When we talk about a brand refresh we are talking about updating your logo, rather than a rebrand. So what’s the difference, […]
October 17, 2019
A logo is an essential part of your brand identity and marketing, so it makes sense that you would engage a professional to design it. Let’s […]
August 15, 2019
Brand owners may misunderstand the function of a trade mark and not realise the importance of choosing one that is “capable of distinguishing” them in the […]
June 30, 2019
The name that you choose for your business, or for specific goods or services that you provide in trade, is extremely important because it is a. […]
June 28, 2019
1. Consider your values. When developing a logo, think about visual elements that either obviously or subtly reinforce your business’ core values. For example. McAfee Cybersecurity […]