Branding is all about communicating the essence of your company, your products or your services to your target market. Colour is the very first design element that […]
To rebrand or refresh? When we talk about a brand refresh we are talking about updating your logo, rather than a rebrand. So what’s the difference, […]
Brand owners may misunderstand the function of a trade mark and not realise the importance of choosing one that is “capable of distinguishing” them in the […]
1. Consider your values. When developing a logo, think about visual elements that either obviously or subtly reinforce your business’ core values. For example. McAfee Cybersecurity […]