November 4, 2020
famous beverage brands

HOW MANY LOGO VARIATIONS DO YOU NEED: Versatility v Protectability

A lot of thought goes into making a great logo but beyond brand messaging and the obvious design rules, there are a few things you might […]
August 6, 2020

Simple steps to help you create a winning name for your brand

Here’s a quick guide to help you select a killer name for your product or brand. The basics: a regret minimisation framework You may want to […]
March 31, 2020

How will you adapt and tackle business challenges during the pandemic

With the changing nature of the global health crisis impacting our lives in different ways every day, it’s difficult to write a post and give it […]
January 31, 2020

The power of colour in branding

Branding is all about communicating the essence of your company, your products or your services to your target market. Colour is the very first design element that […]
October 30, 2019

4 signs it’s time to update your logo

To rebrand or refresh? When we talk about a brand refresh we are talking about updating your logo, rather than a rebrand. So what’s the difference, […]
October 17, 2019
Persons hand on pages of logo mockups

Who owns my logo?

A logo is an essential part of your brand identity and marketing, so it makes sense that you would engage a professional to design it. Let’s […]
August 15, 2019
coloured pencils pointing inwards in a circle

Choosing a Distinctive Trade Mark – Part 2

Brand owners may misunderstand the function of a trade mark and not realise the importance of choosing one that is “capable of distinguishing” them in the […]
June 30, 2019
three major brand logos sitting on striped beach chairs

Choosing a Distinctive Trade Mark – Part 1

The name that you choose for your business, or for specific goods or services that you provide in trade, is extremely important because it is a. […]
June 28, 2019

5 quick tips on how to create a great logo that represents your brand

1. Consider your values. When developing a logo, think about visual elements that either obviously or subtly reinforce your business’ core values. For example. McAfee Cybersecurity […]