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Kellie Jukkola
TraceyLangdale
November 4, 2020
Published by
TraceyLangdale
at
November 4, 2020
Categories
Branding
Trade Marks
HOW MANY LOGO VARIATIONS DO YOU NEED: Versatility v Protectability
A lot of thought goes into making a great logo but beyond brand messaging and the obvious design rules, there are a few things you might
[…]
August 6, 2020
Published by
TraceyLangdale
at
August 6, 2020
Categories
Branding
Trade Marks
Simple steps to help you create a winning name for your brand
Here’s a quick guide to help you select a killer name for your product or brand. The basics: a regret minimisation framework You may want to
[…]
October 17, 2019
Published by
TraceyLangdale
at
October 17, 2019
Categories
Branding
Trade Marks
Who owns my logo?
A logo is an essential part of your brand identity and marketing, so it makes sense that you would engage a professional to design it. Let’s
[…]
August 15, 2019
Published by
TraceyLangdale
at
August 15, 2019
Categories
Trade Marks
Choosing a Distinctive Trade Mark – Part 2
Brand owners may misunderstand the function of a trade mark and not realise the importance of choosing one that is “capable of distinguishing” them in the
[…]
June 30, 2019
Published by
TraceyLangdale
at
June 30, 2019
Categories
Trade Marks
Choosing a Distinctive Trade Mark – Part 1
The name that you choose for your business, or for specific goods or services that you provide in trade, is extremely important because it is a.
[…]