Trade Marks

November 4, 2020
famous beverage brands

HOW MANY LOGO VARIATIONS DO YOU NEED: Versatility v Protectability

A lot of thought goes into making a great logo but beyond brand messaging and the obvious design rules, there are a few things you might […]
August 6, 2020

Simple steps to help you create a winning name for your brand

Here’s a quick guide to help you select a killer name for your product or brand. The basics: a regret minimisation framework You may want to […]
October 17, 2019
Persons hand on pages of logo mockups

Who owns my logo?

A logo is an essential part of your brand identity and marketing, so it makes sense that you would engage a professional to design it. Let’s […]
August 15, 2019
coloured pencils pointing inwards in a circle

Choosing a Distinctive Trade Mark – Part 2

Brand owners may misunderstand the function of a trade mark and not realise the importance of choosing one that is “capable of distinguishing” them in the […]
June 30, 2019
three major brand logos sitting on striped beach chairs

Choosing a Distinctive Trade Mark – Part 1

The name that you choose for your business, or for specific goods or services that you provide in trade, is extremely important because it is a. […]